General marketing terms
Consideration (Evoked) Set (in Customer Decision Making Process) List of possibilities based on past experiences Disconfirmation A discrepancy between our expectations of a product and its actual performance.Logo and packaging designed in bright colors to appeal to kids of elementary school age to encourage more tooth brushing.Your continued use of the Website constitutes your agreement to all such terms,.Length - Total number of products in the product lines Depth - Different versions, such as size of packaging and different formulations.Some people pay more for a toothpaste perceived to be more effective at fighting cavities and whitening teeth.
Product development: means offering new or improved products for present market.The effects of changing technology, evolving competition and changes in customer needs mean that is most important for an organization to find ways of keeping its product ranges fresh and interesting.These parts of the cycle follow the curve you would normally expect, a long slow initial acceptance, a period of rapid growth, a long length of time where the product has fully saturated the market, and its eventual decline in obsolescence.A company can add new products through acquisition or development.In the marketing world, everyone has their own personal definitions for the.In the past, marketing involved traveling salesmen, while in modern times, marketing is more likely to involve television, the internet, and other forms of media bombardment.Your marketing techniques should focus on maintaining customers and customer satisfaction.
Social Media Marketing Terms And Conditions - VistaprintExamples of abstract terms include love, success, freedom, good, moral, democracy.
At the other extreme, too many declining products could threaten the future of the business as sales and profits start to fall.Marketing is based on thinking about the business in terms of customer needs and their satisfaction.An alternate definition is paraphrased from memory of an introductory business text is: Marketing is all activities conducted to prepare for sales.
Decisions must include the following elements: size, shape, materials, color, text and brand mix.We are proud to present what we hope will become the most extensive dictionary of Internet marketing terms.If the company wishes to revitalize a product, it usually does so in one of two ways.In marketing, the term market refers to the group of consumers or organizations that is interested in the product.Products that are marketed include physical goods, services, experiences, events, persons, places, organizations, properties, information, and ideas.HIS WAS THE DAY the canyon walls of Cusarare, a Tarahumara Indian village tucked into the Sierra Madres of Chihuahua in northern Mexico, bloomed with women in colorful skirts, legions of children trailed by dogs, men in their white shirts and sombreros, all cascading down the pencil-thin trails toward the plaza.A fifth type of utility is often defined along with the above four types.
Digital Marketing Glossary of Terms - Fathom
Marketing to the Generations - AABRI
Glossary of Insurance Terms - A.M. Best CompanyMarketers set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service.New ideas are designed and developed in a computer Obtain: Reactions from customers, Rough estimates of cost, sales and profits.
General Terms and Conditions constitute part two of a sales contract.Generation X (30s-40s)- overlooked in segmentation. more educated than everyone else 3.For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste.The first step is a marketing budget to help you figure out practical.Product decisions Marketers make product decisions at three levels: o individual product decisions o product line decisions o product mix decisions.Most often, companies fail to offer a unique benefit or underestimate the competition.New-to the market products, high risk, high investment cost influence market testing.They crave new products, not because of usefulness, but sexiness.This page provides brief definitions for the most commonly-used terms related to internet advertising, along with links to full definitions for many of the terms.
Learn the basic definitions of advertising, marketing, promotion, public relations, publicity and sales, in this topic from the Free Management Library.